Airdrops and Their Importance in the Crypto World

12/17/20234 min read

black bicycle parked beside green plants during daytime
black bicycle parked beside green plants during daytime


Airdrops have become an increasingly popular phenomenon in the world of cryptocurrencies. In simple terms, an airdrop refers to the distribution of free tokens or coins to individuals who meet certain criteria set by the project or organization conducting the airdrop. These criteria can range from simply holding a specific cryptocurrency in your wallet to completing specific tasks or participating in a project's community.

The Importance of Airdrops

Airdrops serve several important purposes in the crypto industry. Let's explore some of the key reasons why airdrops have gained significant traction:

1. Widening Adoption

Airdrops are an effective strategy to promote and create awareness about a new cryptocurrency or blockchain project. By distributing tokens to a wide range of individuals, airdrops help to attract new users and expand the project's user base. This wider adoption can contribute to the overall success and growth of the project.

2. Building a Community

Airdrops are often used as a means to build a strong and engaged community around a particular cryptocurrency or project. By requiring participants to join social media groups, follow specific accounts, or engage in other community-building activities, projects can foster a sense of loyalty and involvement among their supporters.

3. Rewarding Early Adopters

Airdrops can be seen as a way to reward early adopters and loyal supporters of a project. By providing these individuals with free tokens or coins, projects show their appreciation and create a sense of loyalty among their earliest supporters. This can help to create a positive feedback loop, as these supporters are more likely to continue promoting and using the project's tokens.

4. Increasing Liquidity

Airdrops can also help to increase the liquidity of a cryptocurrency. By distributing tokens to a wide range of individuals, projects can encourage trading and create a more active market for their tokens. This increased liquidity can benefit both the project and its token holders.

5. Marketing and Publicity

Airdrops can generate significant marketing and publicity for a cryptocurrency or blockchain project. When a project conducts an airdrop, it often attracts attention from the crypto community and media outlets. This increased visibility can lead to more people learning about the project and potentially becoming interested in its offerings.

6. Testing and Feedback

Airdrops can serve as a way for projects to test their technology and gather feedback from the community. By distributing tokens to a diverse range of individuals, projects can gather valuable insights and identify potential issues or areas for improvement. This feedback loop can be invaluable in refining the project and ensuring its long-term success.

Best Crypto Assets for Airdrops

Now that we understand the importance of airdrops, let's explore some of the best crypto assets that have conducted successful airdrops. Here are eight notable projects:

1. Ethereum (ETH)

Ethereum, the second-largest cryptocurrency by market capitalization, has conducted several airdrops in the past. Some notable examples include the airdrop of OmiseGO (OMG) tokens to Ethereum holders and the airdrop of 0x (ZRX) tokens to users of the decentralized exchange protocol.


2. Stellar (XLM)

Stellar, a blockchain platform designed for fast and low-cost cross-border transactions, has also conducted successful airdrops. Stellar Lumens (XLM) tokens were airdropped to Bitcoin holders in 2017, resulting in increased adoption and attention for the project.


3. EOS (EOS)

EOS, a blockchain platform known for its scalability and ability to handle decentralized applications, conducted one of the largest airdrops in history. EOS tokens were distributed to Ethereum holders during its mainnet launch, attracting significant attention and contributing to its successful migration.



TRON, a decentralized platform for content sharing and entertainment, has also conducted notable airdrops. TRON airdropped BTT (BitTorrent) tokens to TRX holders, further integrating its blockchain technology with the popular BitTorrent protocol.


5. NEO (NEO)

NEO, often referred to as the "Chinese Ethereum," has conducted airdrops to reward its community. NEO holders have received various airdrops, including Ontology (ONT) tokens, which further strengthened the ecosystem of both projects.


6. Cardano (ADA)

Cardano, a blockchain platform focused on security and sustainability, has conducted airdrops as part of its ecosystem development. Notable airdrops include the distribution of AdaPay (ADAPAY) tokens to ADA holders.


7. VeChain (VET)

VeChain, a blockchain platform for supply chain management and product verification, has conducted airdrops to reward its community and increase adoption. Notable airdrops include the distribution of VTHO (VeThor) tokens to VET holders.


8. Binance Coin (BNB)

Binance Coin, the native cryptocurrency of the Binance exchange, has also conducted airdrops to reward its users and increase engagement. Notable airdrops include the distribution of various tokens to BNB holders, such as ONT, TRX, and CHZ.



Airdrops play a crucial role in the cryptocurrency industry, serving as a powerful tool for widening adoption, building communities, rewarding early adopters, increasing liquidity, and generating marketing and publicity. They also provide opportunities for projects to test their technology and gather valuable feedback from the community. The eight crypto assets mentioned above have successfully leveraged airdrops to achieve their respective goals and attract attention to their projects. As the crypto industry continues to evolve, airdrops are likely to remain an important strategy for projects to engage with their communities and drive growth.